The Brand

Bohn Jsell is an American destination-wear brand specializing in bohemian luxury—inspired by wanderlust and infused with cultural nuance.

The brand stays true to its message of vibrant living by introducing a rhapsody of bold color, print mixing, and airy silhouettes expressed through inter-seasonal offerings.



The majority of our product line is made in the New York Metropolitan area. We produce on demand and in small batches, to not contribute to overproduction and fashion waste

Diversity and Inclusion

As a Black owned brand—with one co-founder being a Black woman and the other whose pronouns are he/him and identifies as a member of the LGBTQ+ community—we have always implemented practices to showcase our various communities. Bohn Jsell is here to prove that you can be a luxury brand—and customer—while also being Black, LGBTQ+, curvy, or whatever else makes you special and unique.