The brand

Bohn Jsell is an American destination-wear brand specializing in bohemian luxury—inspired by wanderlust and infused with cultural nuance.

The brand stays true to its message of vibrant living by introducing a rhapsody of bold color, print mixing, and airy silhouettes expressed through inter-seasonal offerings.



We produce on demand in the New York Metropolitan area and in small batches in China, to not contribute to overproduction and fashion waste.

Diversity and Inclusion

As a Black owned brand—with one co-founder being a Black woman and the other whose pronouns are he/him and identifies as a member of the LGBTQ+ community—we have always implemented practices to showcase our various communities. Bohn Jsell is here to prove that you can be a luxury brand—and customer—while also being Black, LGBTQ+, curvy, or whatever else makes you special and unique.